Booking.com packing game
persuasive game design
Users of the service Booking.com often book a holiday outside the country. This game can help to prepare for a holiday and makes the experience optimal. The assignment was to design a game within a few hours, unfortunately no user evaluations and subsequent improvements have been executed.
Figure 1 Persuasive game design model adapted to the designed game
Figure 1 shows the persuasive game design model applied to the booking.com packing game. The model was part of the design process. The game world experience is made to facilitate the realization of specific transfer goals in the real world.
Some design choices
Learning about obligatory items is an important aspect. According to Cagita et al. competition improves learning (2015), thus points are included. The game prepares users by creating a packing list and informing users. The design method of gradual change is used, where parts of the game (suitcase and items) remain present in the real world (Visch et al., 2013). According to Karpinskyj et al., learning, entertaining and communication are more effective when personalization is used, the holiday destination makes the game personalized (2014).
References
Cagilta, N., Ozcelik, E., & Ozcelik, N. (2015). The effect of competition on learning in games. Computers & Education, 35-41.
Karpinskyj, S., Zambetta, F., & Cavedon, L. (2014). Video game personalisation techniques: A comprehensive survey. Entertainment Computing, 211–218.
Visch, V., Vegt, N., Anderiesen, H., & van der Kooij, K. (2013). Persuasive Game Design: A model and its definitions. Paris: gamification workshop.